Richard D. Gidron Is Dead at 68

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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Bronx Center . Richard D. Gidron, a politically savvy Bronx businessman who became one of America's earliest and most successful black owners of a Cadillac dealership before falling on hard times and going to prison for a year for fraud and tax evasion, died Thursday at a New York hospital. He was 68 and lived in Scarsdale. Mr. Gidron died at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, said his son, Richard Jr., who declined to disclose the cause of death. For three decades, Dick Gidron, as he was known to a generation of car buyers as well as mayors, congressmen, star athletes and other celebrities, presided over an empire of Cadillac, Oldsmobile and Ford dealerships that began in the Bronx and moved into Yonkers, Mt. Kisco and Mahopac. Starting as a teenage car jockey parking Caddies at a dealership in Chicago in 1957, Mr. Gidron, a born salesman, learned his trade when America's craze with Cadillacs inspired visions of stardom and celebrity -- of Elvis Presley whizzing through Memphis in a gold Cadillac and of Sugar Ray Robinson cruising the streets of Harlem in a flamingo pink convertible. In 1972, when General Motors wanted a minority owner for its Bronx Cadillac franchise, it selected Mr. Gidron, by then one of its top salesmen, over competitors who included Sammy Davis Jr. and Henry Aaron. He thus became New York's first African-American Cadillac dealer and the second in the nation. By 1980, with annual sales of million, Mr. Gidron was among the top 10 ...

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