Where Are The Emerging increase Opportunities?

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This is the fourth narrative in the Riding the recession series. It aims to furnish you with some food for understanding regarding possible emerging shop segments and opportunities, as we arrival the new year facing a shop that is less robust than it was 12 months ago.

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Before we get into that, I'd like to make a point about 'less robust' markets and opportunities that can come out of them, even back in the Great Depression of the 1930s.

It was while the '30s that Australia's industrial airline commerce de facto took off (pardon the pun) after the growth in the airline commerce resulting from World War I. The industrial commerce started with the transportation of mail and then advanced into passenger flights. while this time the fledgling commerce was dominated by a small amount of thought about entrepreneurs, who were able to raise the funding they needed to back their respective airlines. There was abundance of funding ready while a time when the world was gripped by a fierce depression.

Point 2, on the other side of the world in New York. What happened in New York in the '30s? It was while this time that New York's architectural originate and construction focused on display of great wealth and the goal of erecting the tallest building. These buildings were all built in the 1930s and reflect the industrial success of their namesakes and the industries they grew (prior to the '30s): Rockefeller Plaza, Chrysler Building, Empire State Building, general galvanic Tower, Lincoln Building, Rca Building, Time & Life Building, and Waldorf Astoria Hotel, amongst many others.

Here are a couple of quotes from a book by Samuel Fuller called 'New York in the 1930s', just to set the scene:

"Manhattan may have had bread lines while the Depression years, but it rivaled Paris when it came to restaurants, good times and entertainment in general. Above all, there were the nightclubs on Upper Broadway, where you could hear groups like the Chick Webb Band, Benny Goodman and his musicians, and a skinny newcomer named Frank Sinatra. There was The Big Apple, a Harlem nightclub on Seventh Avenue where Billie Holiday sang in 1936, and of procedure the famed Cotton Club,"

"Black Harlem created a whole new commerce out of entertainment that catered generally to the white population of Manhattan. The climate of Harlem was like old Rome; it was a neighborhood that lived by night, and was reputed to have over one hundred nightclubs...."

My point is: there's always abundance of money and funding for all sorts of ventures, technology is a catalyst for improvement and growth of new segments, and new industries or shop segments arise when shop conditions change, such as the entertainment commerce in Nyc in the '30s.

This is just to start you thinking. Look at your existing shop with new questions:

What has changed in my market? Will my earnings and growth come from the same shop or a new one? Do I need to reposition my business (refer last newsletter for more...) How do I match my skills and experience to new shop niches?

Once you start brainstorming, especially if you do it with other people, you'll generate abundance of ideas to kick start your strategic planning for the next year!

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